303: Fenglei, let us stand up straight

The most excited group turned out to be the owners of Fenglei vehicles.

Fenglei's official website is more than just a sales platform.

Previously, to interact with consumers and listen to their voices, a social forum was added.

It provides a platform for all car owners and Fenglei members to interact and discuss any unresolved issues they encounter with new cars.

They can post questions here, and knowledgeable car enthusiasts will provide assistance.

If the problem cannot be resolved, Fenglei's technical staff will intervene to help.

Now.

This place has become a gathering point for a large number of car owners.

The discussion remains heated every day.

Today.

The heat exploded even more.

"The official website released a rocket engine ignition test video; it's a foregone conclusion that they've moved from a traditional car company into the Aerospace field."

"Brothers, I have to say, Lei Zi really brought us honor."

"I saw an analysis online from an Aerospace expert saying that Fenglei's rocket engine is actually a heavy-lift rocket type with a thrust of at least 5,000 tons."

"More than that, a conservative estimate is that it shouldn't be much worse than the spacex starship."

"Hiss, do they need to take such a big step? Directly benchmarking the Starship from the start?"

"Although I don't know the exact data, from the appearance of this engine, it's absolutely high-end and feels much more powerful than the Raptor Engine!!!"

"Of course! I heard the Tesla owner groups are going crazy. They used to boast about their car company being an Aerospace technology company, Silicon Valley's Iron Man. Do you see them boasting now? Their faces must be green!"

"To be honest, ever since I bought a Fenglei, I realized what a king of cost-effectiveness it is. Not only does its performance beat brands in the same price range, but its features and intelligence are constantly being updated."

"The key is that Fenglei's self-developed technologies keep coming, and they can be upgraded later. Before, when I bought a BBA, the official news every year was either announcing reduced configurations or urging maintenance. It's simply incomparable to Lei Zi."

Fenglei released the rocket engine ignition video, and car owners collectively reached a climax.

When will domestic brands be able to make car owners stand tall like Fenglei?

This isn't just talk; you can see it online.

Things like, "You drive a Xiaomi SU7 to a class reunion, and female classmates don't give you a ride, and the community security says ride-hailing cars are prohibited..."

Or, "Ideal MEGA, grand exterior, luxurious interior, fast charging, wide screen, booming sales."

These internet memes are all manifestations of the weak power of domestic brands.

If BBA released this car, it would definitely be praised to the heavens.

It's no wonder netizens feel this way; it's because these domestic brands are not striving for progress and not focusing on the three major components.

Instead, they spend their time on aesthetics and how to move all home appliances into the car.

With this kind of car manufacturing ethos, it's a wonder they can make good cars.

Only BYD is a bit more ambitious, developing many new technologies and barely saving face for domestic cars.

Then Fenglei emerged, completely kicking the words "industrial waste" off Chinese brands.

"Fenglei is truly the pride of domestic products; it cured my decades of lumbar disc herniation."

"I am a twenty-year veteran Fenglei car owner. Unlike you, I've been with the Fenglei brand since its inception.

At that time, Fenglei was very ordinary in terms of brand and all aspects among domestic cars, and even its car logo was often belittled. The first car I bought back then was a Fenglei, and my relatives and friends ridiculed me for a long time.

This year, when I went back to my hometown for Chinese New Year to visit relatives, the villagers had no reaction to BMWs or Mercedes-Benzes, but when they saw the Fenglei car logo, they all thought I had made a fortune outside!"

Suddenly, a car owner commented.

"I deeply relate to this point. I feel that driving those luxury car brands now makes you seem like a big sucker, but seeing someone drive a Fenglei, passersby cast envious and jealous glances."

"What you're saying is nothing; the most crucial thing is that Fenglei 4S store's after-sales service is simply too good, and the prices are transparent and not deceptive. If it were a BBA, you'd be skinned alive and still not live up to the title of a big sucker."

"Haha, one of my colleagues is like that; he went to a BMW 4S shop to replace a car light, and in the end, even the engine was replaced! He's still in a lawsuit now!"

"Enough said, from now on, I'll only buy Fenglei cars. My wife told me yesterday she wanted to buy a BMW, and I immediately laid down the law: buy a BMW and we're getting divorced."

"Haha, it's rare to see a real man like this brother in the Sichuan-Chongqing area!"

...

This comment resonated with many car owners.

Old Fenglei car owners, who have been with Fenglei all along.

Now they also share in the brand's glory.

Because of Fenglei's current brand value and influence.

These old car owners, as long as they have a Fenglei badge, will not be looked down upon wherever they go.

Moreover, Fenglei also attaches great importance to old car owners; whenever there's an event, the discounts are greater than for new car owners.

This was unimaginable for those luxury car brands in the past.

Instead, they purely treated old car fans as leeks, cutting them even harder than new car owners.

Just looking at the community discussion atmosphere, if it spread, it would make other brands envious.

It's all positive reviews, and new and old car owners deeply identify with the brand, while also recommending it to relatives and friends around them, forming a perfect positive cycle.

At this moment.

Although Ren Yi was resting, he was still constantly monitoring consumer feedback to make timely corrections.

And the official website's community forum was one of the main channels for understanding.

And when he scrolled to this comment, he also showed a surprised expression.

For a moment, he felt a surge of emotion.

No matter which car company, the support of early car owners is the reason why the brand can persevere.

Because they provided the most important financial and spiritual assistance during Fenglei's initial stage.

But some brands.

After becoming successful, they selectively "forgot" their old car fans.

Or they believed it was because their cars were well-made, and buying one was a profit.

Everyone knows.

In business, there is only profit, no sentiment.

In short, for the sake of profit, treating old car owners as "leeks" is the way to go.

For many car companies.

This is just a car, a product mass-produced on an industrial line.

But for those early ordinary car owners, this car might accompany them for five, ten, or even more years.

It might also be the main mode of transportation for a family.

As an enterprise with vision and responsibility, Fenglei has always upheld the teachings of the former chairman, never forgetting its original intention.

Over the years, the promises made to old car owners have not been neglected at all; even if some models have been discontinued, they are still fulfilled according to the original agreements.

Seeing this, Ren Yi immediately called Zhang Kangyang.

"Old Zhang, I want to add a loyalty program for old car owners. All car owners who have purchased a Fenglei for five years or more, if they repurchase a new Fenglei car, can get a 30% discount based on their purchase receipt..."

"In addition, the car purchase subsidies for military personnel, medical and teacher personnel, and the 'Three Supports and One Help' groups will be increased by another 50,000."

...