305: Chapter 305 Players Actively Stealing Ads? This Wave is in the Atmosphere

Wang Peng, Lu Yaoguang, and Yang Yueru had just teamed up to play several rounds.

Wang Peng and Lu Yaoguang were in one car.

Lu Yaoguang was responsible for driving.

Wang Peng was responsible for firing the cannon.

Yang Yueru had initially just sat on the side watching, but later she was pulled into the game by them, and she then pulled her classmates to match and play two more rounds.

After the three of them came out of their Virtual Helmet, the first thing they did wasn't to discuss the Spring Festival Gala program they had just watched, nor to reminisce about the giant firework dragon, but to simultaneously open their WeChat Wallets to check if the red envelopes had arrived.

Upon checking, Wang Peng's eyes went wide.

"Holy crap!"

He bounced straight up from the sofa.

"It arrived!"

"It really arrived!"

Lu Yaoguang glanced at him with disdain while looking at her phone.

"Can you not be so jumpy?"

Wang Peng couldn't care less about her.

He stared at his phone screen, his voice filled with excitement.

"Six rounds!"

"We only played six rounds!"

"We actually earned one hundred and fifty yuan in red envelopes!"

Yang Yueru was also incredibly pleasantly surprised.

"That's so much!"

She had originally just thought the game was fun.

She hadn't expected to actually get this much money.

Lu Yaoguang looked at the transaction records, and the corners of her mouth couldn't help but curl up.

They had played six rounds of Firework Car Battle, and in three of them, they had placed third.

Their rankings in the other rounds weren't low either.

Adding in the various brand-sponsored red envelopes, Spring Festival event rewards, and team bonuses, they had actually managed to rack up one hundred and fifty yuan—one hundred and fifty each.

Wang Peng immediately started acting smug.

He patted his chest, his face full of pride.

"Let me tell you, if my shooting skills weren't godly, our car would have been blown into fireworks by others long ago."

"Especially in the third round, at that corner."

"I predicted it in advance and fired a barrage of firework shells, blowing up two enemy cars on the spot."

"What do you call that?"

"That's called top-tier gaming awareness!"

Lu Yaoguang listened with a look of disdain.

She raised her hand and smacked Wang Peng on the head.

"Stop tooting your own horn."

"If it weren't for my excellent driving skills, drifting continuously to dodge the pincer attack from three cars, you would have been blasted into a respawn countdown long ago."

Wang Peng covered his head, unconvinced.

"That was called fire suppression!"

Lu Yaoguang sneered.

"Why don't you try driving and firing the cannon yourself next time?"

Wang Peng was instantly stuck; he opened his mouth but couldn't say a word for a long time.

Driving and firing the cannon by himself?

Wouldn't he just crash into a wall the moment he started?

Yang Yueru watched from the side, laughing uncontrollably.

Chen Wanqing couldn't help but laugh either.

"These kids, even on New Year's, can manage to build comradeship while playing a game."

Lu Jianguo was also amused.

Lu Li watched them fooling around, the corners of his mouth curling up.

He had originally only asked the team to turn a portion of the advertising fees into red envelope rewards to increase the sense of participation in the Spring Festival event.

He hadn't expected the results to be this good.

To Guanghui Technology, this red envelope money really didn't amount to much.

But for the children of countless ordinary families, this was a solid sum of New Year's money.

They weren't passively watching ads.

Instead, they were earning the red envelopes back in the game, in the activities, and in social interactions through a very fresh method.

This experience was completely different from traditional advertising.

Moreover, these were real, solid red envelopes. In the past, those manufacturers' New Year events would only give you a dozen yuan even if you collected all the "Five Blessings," which was no different from tossing coins to a beggar.

Just then, Su Qingxue walked over, holding a tablet in her hand.

Lu Li looked up at her.

"What's the matter?"

Su Qingxue handed the tablet to him and said in a light tone:

"In the last few hours, the phones at the Business Department and Brand Cooperation Center have been nearly blown up."

Lu Li raised an eyebrow.

"Advertisers?"

Su Qingxue nodded.

"Not just advertisers."

"Brand owners, advertising agencies, game companies, e-commerce platforms, and quite a few local culture and tourism departments have all called."

"Some want to buy advertising space on high-rises in the Spring Festival Gala Town."

"Some want to sponsor the Firework Car Battle."

"Some want to open virtual pop-up stores on the Spring Festival Long Street."

"Some have even proposed opening a separate brand-themed dungeon during the Spring Festival."

When Su Qingxue said this, her expression was somewhat subtle.

"The prices they are offering are more outrageous than the last."

Lu Li smiled after listening.

He wasn't surprised.

What kind of traffic does the Spring Festival Gala have?

Top-tier traffic on a national level.

And the Spring Festival Gala Town has turned this traffic from "watching" into "immersive participation."

Users are not sitting in front of the TV passively watching ads like they did during the New Year in the past.

Instead, they are walking around, interacting, staying, consuming, grabbing red envelopes, and playing games in the town.

For brand owners, this kind of exposure value and user memory point far exceeds traditional advertising space.

And there are still seven days left in the Spring Festival. Most people are at home for the New Year on the first day, and even if they go out to visit relatives, there might be young people wearing their Virtual Helmet. This means these advertisements can be booked for the next few days.

Lu Li thought for a moment and said:

"Filter them based on location, exposure, and user dwell time."

"No low-quality ads."

"No ads that affect the experience."

"For the remaining suitable ones, see where we can add them based on location."

"But also pay attention: those with false advertising or those already on the 315 Gala blacklist, absolutely do not accept them."

Su Qingxue opened her memo app and turned on voice recording to take notes.

Lu Li continued:

"We can earn a little less, but we cannot disappoint the users!"

"As for the locations, roadside stalls can be used for Spring Festival co-branded mini-games."

"We can arrange advertising airships above the busy streets."

"In the Firework Car Battle, we can set up brand red envelopes and co-branded firework shells."

"But we must never make users feel like they are surrounded by ads."

"Ads must be integrated into the scene."

"They must make players willing to watch."

"And even make players actively snatch them."

Su Qingxue's eyes lit up slightly after hearing this.

This was the most terrifying thing about Guanghui Technology right now.

It wasn't just simply selling ads, but turning ads into part of the content.

Users aren't repulsed, and brand owners are willing to pay.

The platform can also use this money to subsidize event rewards.

This is the healthiest business closed loop.

She filtered them once according to this standard and sent them to the departments below for execution.

In just a few hours, Guanghui Technology had brought in tens of billions more in advertising fees.

The most critical point was that most of this money didn't need to be shared with CCTV.

Because CCTV was only responsible for the Spring Festival Gala content licensing and main stage cooperation.

While the commercial streets, virtual high-rises, game dungeons, brand stalls, red envelope sponsorships, and sky advertisements in the town were all advertising resources within the Guanghui Technology Virtual Helmet ecosystem.

This meant that the Spring Festival Gala brought traffic to Guanghui Technology.

And Guanghui Technology used its own virtual world to turn that traffic into a new commercial space.