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61: Chapter 61 It's him? It's him! It's him again!
Qin Xun pressed the speaker button to turn it off, picked up his phone, and held it to his ear.
He said slowly and seriously.
"Song Ying, because those 33 videos from yesterday all had 1,000 yuan of dou+ invested in them, costing a total of 33,000, we bought over 1.65 million in traffic."
"So, the speed at which your wedding singing video is fermenting is faster than I thought."
He emphasized his tone.
"What we need now is to strike while the iron is hot. While the whole internet is looking for you, you'd better appear at the right time. Don't wear out the netizens' patience."
Song Ying's voice sounded a bit nervous.
"Brother, so, what should I do now?"
Qin Xun smiled and said.
"By tonight at the latest, while the netizens are itching with curiosity, you need to post the full video to your Douyin."
"See how it goes, then decide whether to invest in dou+, don't waste money."
"Attract all those fans, traffic, likes, and comments scattered across our colleagues' Douyin accounts online to your own account."
Song Ying was a bit stunned.
"Is it that simple?"
Qin Xun smiled.
"Just do as I say!"
Song Ying answered loudly.
"I will be absolutely obedient, absolutely good!"
He hung up the phone.
Thinking about what Song Ying said, "Is it that simple?", Qin Xun shook his head helplessly.
She really is a girl who hasn't been beaten by society yet, unaware of how high the sky is and how deep the earth is.
Simple?
She thinks it's simple because she hasn't seen the "heaps of bones" of ordinary people behind the rise of every internet celebrity.
In his past life, Qin Xun had seen many bloggers who would stop at nothing to go viral.
Those who sing.
Those who dance.
Those who eat excrement.
Those who swallow maggots.
Those who roll in rice paddies.
Those who ride sows up mountains...
In his past life, 15 million videos were uploaded to the TikTok platform every day.
Yes, 15... million! That's 100 million in just one week.
But how many videos can actually break through?
Although investing money in dou+ can buy traffic, it's only an auxiliary tool.
1,000 yuan can buy over 50,000 in traffic, which means it's shown to over 50,000 people.
This is why when people scroll through TikTok, they might come across some boring videos with extremely low like counts.
They paid for it.
However, just spending money to buy traffic doesn't guarantee going viral.
You still need high-quality video content that can attract netizens to finish watching, like, comment, follow, and save.
If the data is good enough, it will trigger the platform's recommendation mechanism, gain organic traffic, and be pushed to more netizens.
Gradually, it snowballs.
That's why the most headache-inducing problem for many media companies creating internet celebrities is, after filming seven or eight videos for an artist, which one should they put dou+ on?
If you invest in all of them, the cost is too high! If you choose one and pick the wrong one, the money is wasted! It's truly a dilemma!
However, Qin Xun didn't have this problem. He had many ready-made marketing cases in his mind and knew what was likely to go viral.
In a villa in Haicheng, in Song Ying's bedroom.
Song Ying watched the video Xia Ning sent over again and again, and scrolled through TikTok several more times.
She scrolled past several videos of the "wedding singing girl".
She was itching to do it.
"Forget it!"
"Post it now!"
Song Ying couldn't wait any longer. She picked up her phone, hid her previous videos, and then uploaded the full video of her singing at the wedding!
Gritting her teeth, she invested another 10,000 in dou+ to buy 500,000 in traffic.
Ten seconds later.
Song Ying refreshed her Douyin interface and found no likes or comments.
She gave a bitter smile.
"I was too impatient!"
A minute passed.
She refreshed it again, but there was still no change.
Five minutes later.
Still no change.
Song Ying felt a bit sad. She put her phone on the bed and covered it with a quilt.
"That's 10,000 yuan, did it just go down the drain?"
What she didn't know was that after investing in dou+, the traffic wouldn't be pushed immediately; instead, it would enter a review period of about an hour and a half.
The platform was afraid that someone might promote inappropriate content.
After a while.
Song Ying lifted the quilt again, took out her phone, and refreshed. Disappointment.
Once, and then again. Disappointment, still disappointment.
She felt a bit depressed.
"Others filming me can go viral, but I can't when I post the full version myself?"
She put her phone aside, threw herself onto the bed, and started to sleep. She couldn't sleep, but forced herself to!
Half an hour later.
Song Ying took out her phone in frustration to check, was startled, and immediately sat up from the bed.
"It already has 20,000 views, over 1,000 likes, and over 200 comments?"
"How is it so sudden?"
Song Ying quickly clicked into the comment section.
[Wow! Finally, there's a full version!]
[Is that the person in the profile picture? She looks like my long-lost wife!]
[Finally saw the real person. To be honest, I guessed long ago that she was a beautiful girl!]
[Wow! What do I do? I think I'm falling in love!]
[What do I need to pay attention to if I want to marry her?]
[Rejecting beauty, start with you—no, I can't do it!]
[I just messaged her personally. She's really nice, speaks politely, and even cared about me, asking what breed of toad I am.]
Song Ying browsed through the comments, shaking her feet in happiness, rolling back and forth on the bed.
Her hand slipped and she liked someone's comment.
After a while.
That netizen commented excitedly below.
[Oh my god! I was noticed! I was noticed!]
Song Ying scrolled for an hour straight, watching the endless skyrocketing views, likes, and comments, and started crying while laughing.
At this rate of follower growth, wouldn't she gain hundreds of thousands of followers in a day?
She looked up, feeling a bit dazed.
"Does this count as going viral?"
She smiled.
"Brother is really amazing!"
Song Ying thought for a moment, then uploaded the song "To You" that she sang on the wedding stage yesterday to her Douyin.
At this moment, major marketing companies across the country were in an uproar.
"Laymen watch the excitement, experts watch the methods!"
"These videos clearly weren't just casually filmed by wedding guests; this is a carefully planned marketing campaign."
"First, use video clips, don't release the full version."
"Then blur the singer's face to whet the netizens' appetites."
"When everyone couldn't hold back anymore, release the full video. It turns out to be a beautiful girl, satisfying the netizens' expectations."
"At this rate of gaining followers, she'll probably gain over a million in a day, and three to four million in two or three days!"
"Which company planned this?"
"Who is the planner?"
"Check it for me! Check! Check!"
As Song Ying uploaded the video of Qin Xun singing "To You", many marketing company staff who were analyzing her videos immediately understood.
"It's him again?"
"Damn it! It's that apple seller again?"
"Who? That planner who knelt and crawled to save his daughter?"
"Yes, that's him!"
"It's him again, damn it!"
Everyone in the marketing industry was shocked.
With the rise of short videos, they have become an almost essential entertainment activity for people across the country.
Whoever can master short video traffic can rule the industry and become the industry king.
In less than half a month, he orchestrated three marketing campaigns, and all three hit the trending searches, sparking nationwide discussion.
"Who exactly is he?"
"Is he Douyin's adopted son?"
"No, he's Douyin's real father!"
"Giving him traffic like it doesn't cost money?"
Someone sighed.
"I'm going to print out his photo, hang it on the wall, and worship him like a founding master."
A marketing company president roared.
"You useless bunch in the planning department, all dozens of you combined aren't worth a single hair of his!"
"Find a headhunting company and issue a manhunt order!"