9: Chapter 9: An Upgraded Version of Humanistic Marketing

The Female Customer was still very wary, and Zhang Menglu said anxiously,

"Just try buying a pair of stockings, there's no loss in trying, you won't get tricked if you try."

An eager seller makes a poor impression. In her haste, Zhang Menglu misspoke, making the Female Customer even more guarded.

Chen Hao immediately jumped in to smooth things over.

"Because you are the first customer today, the Beautiful Boss Lady is giving a special treat: you can draw a red envelope first, then purchase."

The Female Customer was initially just curious, but now she became very interested.

She propped her chin in thought for a long time, selected a red envelope, and opened it to find a slip of paper inside that read: [5 Yuan Discount].

Chen Hao immediately applauded.

"A 5 Yuan reward! The stockings are 30 Yuan a pair, so you can buy any pair in the whole store for 25 Yuan—pick whatever you like!"

"Really? All the stockings, no matter how many pairs I buy, every single pair is 5 Yuan off?"

"Of course!"

The Female Customer immediately started picking: one pair, two pairs, three pairs...

Although the profit per item was lower, the sales volume was high. After all, yesterday they were also sold for only 25 Yuan.

According to the bandwagon effect, as long as there is one person at a street stall, other customers will become curious, and business will keep pouring in.

While Zhang Menglu was busy helping the Female Customer pick out stockings, several young men on the street paused to watch Zhang Menglu, all with greedy, lecherous eyes.

It had to be admitted that her long legs were a living advertisement.

Chen Hao accurately captured this potential customer base and immediately stepped forward to whisper quietly,

"Buy some stockings! The red envelopes have surprises inside. If you're lucky, you might even get the Beautiful Boss Lady's WeChat!"

"Seriously?"

The young men immediately perked up and rushed forward to buy stockings.

They had no specific requirements for the stockings; they were mainly there for the Beautiful Boss Lady.

Three of them paid and went to draw red envelopes.

One got [1 Yuan Reward]; one got [Beautiful Boss Lady squats 5 times]; and one got [One More Pair].

"Why do I have to squat?" Zhang Menglu looked at Chen Hao doubtfully.

"For the sake of business, you'll have to sacrifice a little."

Zhang Menglu obediently squatted in public.

The young men stood in front of her, watching the Boss Lady squat down again and again. Her long legs bent and straightened, and one could vaguely catch glimpses of her tights.

Young men couldn't handle that; they started cheering with flushed faces.

"Ooh~"

"I want to buy one more pair. Can I draw another red envelope?"

"Of course you can."

He decisively bought another pair of stockings, paid, drew a red envelope, and upon opening it, clearly saw:

[Add Boss Lady's WeChat]

"Oh~!"

The young men cheered loudly, screaming repeatedly, as if they had won the lottery.

"Yes!"

Zhang Menglu placed her hands on her hips irritably while Chen Hao winked at her.

"Don't just stand there, add his WeChat."

Having no other choice, Zhang Menglu had to exchange WeChat contacts with them.

Most people weren't there to buy stockings; they were there for the red envelopes, especially the men, who were all focused on the Boss Lady.

Zhang Menglu was a little unhappy and whispered to Chen Hao,

"You actually sold me out?"

"This isn't selling out; this is Human Nature Marketing, Upgraded Version!"

"If you want to beat your competitors, you need to have unique features that they lack."

"These young men are just starting to feel romantic feelings. Once they add your WeChat, it will be very useful later on; it will absolutely open up a brand new path for business."

Zhang Menglu couldn't understand Chen Hao's intentions and pouted,

"Hmph, you're the smartest one, aren't you?"

The stall became busy, with more and more customers drawing red envelopes.

[One More Pair]

[Cash Back Reward]

[Add Boss Lady's WeChat]

Chen Hao changed the red envelope contents based on the needs of the customers on site. The most common reward, about 90% of the time, was [Add Boss Lady's WeChat].

Chen Hao created a group chat and instructed Zhang Menglu to add all the customers to the member group.

"Remember, this is the most crucial customer resource. In the future, even if you don't sell goods at the physical stall, you can sell online. Transitioning from a physical store to an online WeChat Business can still make you money."

That night at the night market, Zhang Menglu's stocking stall was still the hottest stall in the entire market. Not just other stocking stalls, but even the formerly hottest Internet Celebrity stall couldn't compare to how lively Zhang Menglu's was.

The main reason was that word spread from student to student, and almost all the young men came over to join the fun. Dozens or even hundreds showed up one after another, all with the goal of adding her WeChat.

They were young and shy, not daring to ask directly. Since there was an event today, they definitely had to come if they had a chance to add the Boss Lady's WeChat. One particularly unlucky young man bought 3 pairs in a row without winning anything, so he bought another 3 pairs at once.

As a result, he won the grand prize!

"1,000 Yuan Reward!"

The whole crowd cheered!

Chen Hao immediately announced that this lucky winner would become a VIP customer of this stocking store starting today.

His 1,000 Yuan reward was equivalent to a voucher, usable for purchasing stockings from the Boss Lady until the full amount was spent.

Chen Hao whispered into the young man's ear,

"I'll secretly tell you some good news: the Boss Lady will wear the new stockings for each season, take photos, and send them to you privately!"

"Wow!"

This immediately sent the young man into a frenzy; he was so excited he felt like he might faint!

The night went from 7 PM until 11 PM. After the night market dispersed, they tallied the sales. Although it wasn't as high as yesterday, they still managed to sell 1,100 pairs.

"I'm so happy!" Zhang Menglu clenched her fists and pushed them down in a celebratory gesture.

The movement caused her chest to jiggle and tremble.

A passing pedestrian happened to catch sight of this scene, instantly felt their blood surge, and got a nosebleed.

Chen Hao cleaned up the mess while Zhang Menglu counted the money. Other night market vendors walked by and looked at this stall with eyes full of hostility.

Setting aside the sales figures, just counting the samples lost due to the stocking-ripping challenge, the losses outweighed the profits.

Competitors are enemies; if others aren't making money, why should you be making money!

They even tried to imitate his marketing plan but couldn't sell anything, which was infuriating!

As Chen Hao pushed the cart back, Zhang Menglu followed beside him, constantly staring at her WeChat balance and smiling foolishly.

"Yesterday's revenue plus today's sales totals 78,000 Yuan."

"So much little money! In all the time I've been running the shop, this is the first time I've seen this much money."

It was worth noting that in just two days, the revenue was about to hit 100,000 Yuan.

She had been losing money since she opened, and this was the first time she was making a profit—how could she not be happy!

"If you ask me, the customer base you really need to maintain isn't the transient traffic at the stall. The customers who joined the group today total over 400 people; these are all your die-hard fans. Just manage them well, like managing fans, and I guarantee your sales will climb steadily."

"Really?" Chen Hao tossed his hair proudly.

"If you arrange supper tonight, I'll teach you another method, a way to make money tailored specifically for you that guarantees you'll get rich."

"We definitely have to arrange it!" Zhang Menglu immediately pulled out her phone to place an order.